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Vintner's Daughter Skincare so advanced, it could only come from nature.
Vintner's Daughter is a luxury skincare company with a lot to say. They need to maintain the confidence and gravitas of a heritage brand while still feeling friendly to a new audience that is unfamiliar with their reputation among beauty insiders.
For over a decade, they have been searching for the best way to tell the story of the weeks-long, whole-plant formulation process that sets them apart. This was one of my favorite solutions:
During one campaign, the newspaper above was included with every Vintner's Daughter order.
But pitching the same products to a completely green audience on social media required a more minimalist approach:
And when announcing new products or formulations, the brand's prestigious reputation should always be front and center, while still coming across playful and warm:
When crafting limited edition experiences like the annual release of the brand's perfume oil, the tone of voice can even wander somewhere more poetic and emotional:
Not to mention a clean, elevated tone for press releases, blog articles, marketing emails, speech writing and even the occasional newspaper spread:
I have served as the senior copywriter for Vintner's Daughter since 2023.
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